NEWS RELEASE

2024.06.10

Towards social design based on "white infrastructure thinking"

Proposing ideas and methods for realizing a truly sustainable society

Mitsubishi Jisho Design Inc. (Headquarters: Chiyoda-ku, Tokyo; President and CEO: Junichi Tanisawa) is pleased to announce that it will be proposing a new approach called "White Infrastructure Thinking" as a way of thinking for creating a truly sustainable society that can accept various changes and diversity and continue to evolve.

"White infrastructure thinking" is a way of thinking that gives space redundancy, flexibility, and variability, and then creates a system that will sustain these qualities.
Based on this approach, by working beyond the boundaries of hardware and software, and large and small in scale, we can expand our activities, which are becoming increasingly diverse today, beyond the framework of a traditional design office. We will use a wide variety of approaches to solve various social issues that are rapidly becoming more complex, and "design" a "truly sustainable society."

Three elements for working to realize a truly sustainable society that can respond to social issues and changes of the times. In particular, the idea of building and functioning "flexible, changeable spaces with redundancy" from both the hard and soft aspects is "white infrastructure thinking."

We will introduce our "White Infrastructure Thinking" and its initiatives.
We have opened a website. We plan to update it regularly.

www.mjd.co.jp/white-infra/

About the content posted on the "White Infrastructure Thinking" website

A practical approach to "white infrastructure thinking"

With a history spanning more than 130 years, our company has inherited an approach to sustainability that focuses on the sustainable growth of towns and the lives of the people who live there.
Toward the realization of a truly sustainable society, we have organized these ideas into an approach called "White Infrastructure Thinking," which is centered on three pillars: soft variability, hard variability, and the use of cutting-edge technology. We will put this into practice in a variety of projects.

A practical approach to "White Infrastructure Thinking".

This approach makes it possible to incorporate flexibility and variability into cities and buildings at various phases, from the initial project stage through operation and into the post-project stage when further improvements are considered -- a cycle of efforts to improve flexibility throughout society.

Mitsubishi Jisho Design 's "Design" case study based on "White Infrastructure Thinking"

We will introduce various projects that put "white infrastructure thinking" into practice, which has been working to solve various social issues facing the modern world, as examples. We plan to update this page regularly in the future.

The above diagram uses "3rd MINAMI AOYAMA" (due for completion in 2023) as an example to show how "white infrastructure thinking" has been approached to social issues (top left) at various planning phases.

that's all

Contact for inquiries regarding this matter

Mitsubishi Jisho Design Inc. Public Relations Office
TEL 03-3287-5001

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